
Yes, I am of Africa.
Why the français? You might ask; I belong there in every conceivable language. What a contrast! geographically, physically, mother to us all.
Made up of her brown soil, she is a continent with a gracious and epic past, that will continue to hold her allure over us.
Sure, she’s had her ups and downs but the mêlée continues with the hopes the turmoil will one day subside.
The latest bernos tee, d’afrique represents our portrait of life in Africa layered with all the rich detail of our struggle, celebration of our roots, and our hope for unity.
In the works since October, the ‘d’afrique‘ concept is sketched in white over brown using Helvetica to indicate our optimism for the future of Africa.
My culture is in my attitude as I love everything in me and until I can visit you again, I will wear you on my chest on brown American Apparel tee.
Published by DawitK December 20th, 2007 in African, Bernos and Design.

Selam Hizboch- I am back, Michael Jordan style to bask in the glory that is Wondinet Haile and the inner workings. It’s been 10 months since my last article, and I am doing better than ever. I am wiser and more handsome.
I was recently in DC; we decided to check out the most popular Ethiopian spots. Hang out with hizboche and check out the chickochune. The boys got together and went to Dukem Restaurant on a Friday night.
Ethiopian Beer, Honey Wine, leb leb Kitfo, and Goden Tibse was served over the Yarada lijoch jokes. Over the night I promoted myself and the boys to something harder, Black label that is.
What a night and the view wasn’t bad either, we were sitting right next to the stage so we could see, as they say in DC the FOB’s shaking their ass Shakira style.
I could see her on the other side of the room, carefully gazing at me when ever it seemed like I wasn’t paying attention. The face looked familiar and thought I should go say hello. Continue reading ‘Wondata that is’
Published by Wondata December 17th, 2007 in Advice and Dating.

Two entities start off and converge at the apex like that off my favorite episodes of the Seinfeld TV show.
George Constanza became a marine biologist while Kramer became a bad golfer who trained by hitting the golf ball in the ocean. This episode ends with George revealing his struggle with the whale, and eventually revealing that the whale’s blowhole had been blocked by a golf ball.
The same brand Kramer had been hitting in the ocean. It was hilarious how these two ridiculous plots connected at the end.
The new bernos d’afrique concept which has been in the making consequently with the bernos Open House will launch the same day; at the dramatic apex of all the work. Continue reading ‘d'afrique Apex’
Published by Nolawi December 12th, 2007 in African, Bernos, Design and Social.

Africans view of African Americans is like that of a white person. We as Ethiopians are black in the eyes of the white man and we should be black in our self-portrait.
There are many reasons that blacks do not support black owned businesses. Black businesses are limited in numbers, and usually do not offer the same services as other competitors. Other minorities such as Asians and Latinos have taken advantage of the many business opportunities in our communities. But to understand why blacks do not support each other’s businesses, we have to understand the connotations of what it is to be black.
“Blackness“, or behaving “black,” is perceived as acting “ghetto” or similar to the stereotypical black person. However, acting “ghetto” is a resembling aspect of low-income people, and does not have a correlation to blacks. In the black community acting “black” is suggestive behavior of the hip-hop influenced urban culture, but in reality “black” is a race, not a behavioral trait. Continue reading ‘Blackerer’
Published by MoneyMek December 9th, 2007 in African and Current Issues.

This is a clothing label, it is labeled in English and then in French. This piece of clothing was manufactured a small boutique in the ‘US.’ US is in quotes because manufactured in the US doesn’t necessarily mean “Made in the US.”
Both the English and the French part is exactly the same, except the last two lines.
Wash with warm water
Use Mild Soap
Dry flat
Don not dry in the dryer
Do not iron Continue reading ‘Labeled Idiot’
Published by Nolawi December 6th, 2007 in Design and Social.