Archive for the 'Design' Category



Dashiki 41 Comments

I love the word ‘Dashiki’! It has power, kinda like Shakka Zulu; which all brings me back to the black power era.It also reminds me of Oromigna as well as a little bit of hip hop, we can put it all together. Akam Jirta Jirta, I am coming at you with my Dashiki’s, & kick [...]

Adopting from Ethiopia 59 Comments

One of the most fascinating aspects of running a business is that you get to see society from a different perspective depending type of service you are supporting. I consider myself a very enlightened person especially on sociopolitical and socioeconomic sense. That is why I was surprised when we [bernos] received so many emails from [...]

Yah Africa 5,079 Comments

Two New Bernos Tees Now on Sale Maintaining our ‘Empowering Africa’ theme, we are delighted to announce two new bernos tees. The new bernos concepts are now on sale. The first seen above, if we were to reconstruct the ‘I Heart _______’ theme the bernos way it would be to morph the shape of our [...]

Creativity Solace 67 Comments

Picture source Eric LAFFORGUE whois photography I admire There are a few things that I am grateful for. I might not like my job today. I might be unhappy with a friend or might have some girl trouble. My solace is and has been being creative, in cooking, in my work when they give me [...]

Bernos at ESFNA 27 Comments

The above picture is from our booth at the the African Dance Explosion event last week. Unfortunately we can’t show you the other pictures since we don’t want to show the images of the new bernos tees we are launching next Thursday. This year marks the 25th anniversary of the Ethiopian Soccer Tournament hosted by Ethiopian Sports [...]