Archive for the 'Current Issues' Category



Its a white thing! 65 Comments

I am always amused by the sense of ownership people see over either genre of music, sports activity, or some other thing. I live in a white-dominated city and there are no reggae bars, concerts are mainly of artists like Shania Twain , various rock and punk bands with few black artists like Ludacris, Shaggy [...]

Party Promo Guru's! 101 Comments

Marketing to the Ethiopian community is tricky. So tricky infact that only few businesses survive a prolonged period of time. Ethiopian Restaurants have distinctive marketing techniques that have worked for them. The successful ones use specific methodology to sustain their businesses. Dukem Restaurant uses extreme advertising. I have heard that about 2% of the annual [...]

Starsucks to Xfam 37 Comments

"Simply say a small prayer for the person who sent you this; Father, God bless this person in whatever it is that you know he or she may need this day!’ Then send it on to ten other people! Within hours ten people have prayed for you, and you caused a multitude of people to pray [...]

Home for Millennium? 2,148 Comments

I get asked if I am coming home for the Millennium from friends in Ethiopia and here.  Someone in our Bernos family also asked.  I had to cancel my trip because Sheraton is booked during my 3 weeks vacation there.  'Keld' aside, when I got pix of the Gotera Bypass Bridge (night view) plan last week, my [...]

Join the Discussion! Closed

Today is World AIDS Day. It has claimed some 40 million people so far, 1.5 million of our own…. Join the Disscusion for change on ESAi