The Default 99 Comments

What I call reading today is not what reading is really is? I continue to buy books but just use them for reference or skim through it as fast as I can while I am simultaneously listening to music.

I can’t really remember reading a full book with no distractions. The default reading for me is skimming through the chapters.

Behaviorist, usability testers, market researchers and psychologists among others study human characteristics. My latest read was about the default makeup of a human personalities as well as day-to-day tendencies.

The study was that “the default” influences your daily lives more than what you think. For example, if you set up through your checking account to automatically deduct 200$ a month to your savings; then it takes no additional action for you to save 200$ a month – hence it’s the default.

Market researchers are so well aware of this that they make you decisions’ that better suit them.

Based on an example I once heard on NPR, regarding the cost of healthcare; doctors are more likely to order more tests on a individuals if the form they fill out for is prefilled based on symptoms. i.e. if the default form preselected check boxes by the hospitals computers, doctors spend more money on tests; compare that if the form is blank and the doctor has to write down the tests based on the patients symptoms.

The default is your brains way making some choices for you. They call it Default network

A few years ago, a client asked me to increase the number of people opting in for the monthly e-mails to customers by redesigning the e-newsletter. I redesigned it email layout without changing the content but after months of trail and error, we realized that people are 3-4 times more likely to opt in to receive emails if the checkbox signifying interest was by default checked.

The point is that the default matters! Now you don’t have to read the book

99 Responses to “The Default”

  1. 1 ep

    I think you should apply this on bernos so that we readers opt to read the blogs rather than just skim through :)

  2. 2 Soeur

    I knew we are lazy and we mostly look for the easy way out but somehow I thought we would be different on important things.

    Did the researchers talk about ways to make
    lifes best practices as the default.

  3. 3 mesraq

    The cost of healthcare is high by default huh!

  4. 4 chomp

    in college, i started this habit of reading several books at once. at first i felt like a genius. my boyfriend thought it was ridiculous. so one day he decided to quiz me on what i read….and i barely recalled anything. no retention. of course i’ve reverted back to one-at-a-time policy.

  5. 5 temelkach

    how about reading one book per week? Nolawi, i think thats the best prescription for your reading malady. just think of it. if you can read thirty pages a day, you can finish a two hunred fifty page book by the end of the week.

  6. 6 frontline commando 2 hack

    Great article! We are linking to this particularly great content on our website.
    Keep up the good writing.

    my weblog – frontline commando 2 hack

  7. 7 social media marketing group

    It’s no fun to be on a social network or to follow someone who never talks to
    you. This checklist will refer to implementing optimizations in a Word – Press Blog.
    Why would you entrust them with a matter as sensitive as
    SEO for your website.

    my page – social media marketing group

  8. 8 ideasuke black bodycon dress

    The enduring popularity of Venetian glass ornaments and Venetian glass jewelry is
    a proof that the saying is true. ‘ Besides being in financial need, recipients must also be passing all
    their classes and be recommended by their guidance counselors.


    Take a look at my web page – ideasuke black bodycon dress

  9. 9 suffolk seo

    Hi, I desire to subscribe for this blog to get latest updates, thus where can i
    do it please assist.

  10. 10 Consuela Khare

    Thanks so much for your support! ???? Good luck to you.

  11. 11 ?? ???? ?? ??? 0??????

    ???????N??????????????????????????????????,????????????????,????????,???????????_??????_????????????_??????_??_??????????????????????????? ????????????????????????????????????(????)????????????????.????????????????????!?????????????24???????????
    ?? ???? ?? ??? 0??????

  12. 12 ??????? ?? ???

    ??????????????????????2023? ?????2023???????????2023??????!????????????????????!???????(????)???????????????.???????????????????.????: ??????????????OK????:???????????????????????????!
    ??????? ?? ???

  13. 13 ?????? ?? ????????? A????? ???????????????????! ??? ?????? ??????




    ???? ????????????????24???????????
    ?????? ?? ????????? A????? ???????????????????! ??? ?????? ??????

  14. 14 ?? ???? ?? ??


    ???? ??????????
    ?? ???? ?? ??

  15. 15 ???????? ??

    ???????? ??

  16. 16 ??????????

    ?????? ?? ??? ???????!
    2024??? ?????? ??????????
    ?????? ?? ??? ???????!
    ?????????????? ???????????????
    2024 ????????? ??? ?????????? ?? ??? ???????????????????????
    ?????? ???,???? ???,
    ?????? ??????,
    ?????? ???????,
    ?????? ?? ???,

  17. 17 dobry sklep

    I see You’re truly a good webmaster. The web site loading
    speed is amazing. It seems that you’re doing any distinctive trick.
    Furthermore, the contents are masterpiece. you’ve performed a fantastic job on this subject!
    Similar here: sklep online and also here: Zakupy online

  18. 18 sklep online

    Hey there! Do you know if they make any plugins to help with Search Engine
    Optimization? I’m trying to get my blog to rank for some
    targeted keywords but I’m not seeing very good success.
    If you know of any please share. Appreciate it!
    You can read similar article here: Sklep

  19. 19 dobry sklep

    Hey there! Do you know if they make any plugins to assist
    with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success.
    If you know of any please share. Many thanks! You can read similar art here:
    Sklep internetowy

  20. 20 GSA Verified List

    Hi! Do you know if they make any plugins to help with
    SEO? I’m trying to get my website to rank for some targeted keywords but I’m not
    seeing very good gains. If you know of any please share.
    Thank you! I saw similar text here: Backlink Portfolio

  21. 21 Backlink Building

    Hi there! Do you know if they make any plugins to help with SEO?
    I’m trying to get my site to rank for some targeted keywords but I’m not seeing very good success.
    If you know of any please share. Cheers! I saw similar art here: Backlinks List

  22. 22 sklep internetowy

    Wow, awesome blog structure! How long have you ever been blogging for?
    you made blogging look easy. The whole look of your web
    site is excellent, let alone the content! You can see similar here
    najlepszy sklep

  23. 23 sklep internetowy

    Wow, awesome weblog structure! How lengthy have you
    ever been running a blog for? you make running a blog look easy.
    The whole look of your website is great, as neatly as
    the content! You can see similar here sklep internetowy

  24. 24 ??

    Your writing style is both engaging and informative.??

  25. 25 ??

    Your passion for this subject shines through.??

  26. 26 gdzie kupi? online

    It’s very interesting! If you need help, look here: link building

  27. 27 ??

    I’m blown away by the depth of your research.??

  28. 28 ??

    I resonate deeply with what you’ve written.??

  29. 29 coinsslot

    I really appreciate the thorough analysis you’ve provided here.swiftnook

  30. 30 click

    Your blog is a wealth of information. I always learn something new from your posts. This one was particularly enlightening. Great job!blogpulse

  31. 31 website

    I’m always impressed by the depth of knowledge and insight you bring to your posts. This was another fantastic article. Thank you!echozone

  32. 32 here

    I always look forward to your new posts. You have a way of making even the most complex topics easy to understand. Excellent job!swiftnook

  33. 33 customisable dog harness

    Hello to every , as I am really keen of reading this webpage’s post to be updated regularly.
    It includes pleasant information.

  34. 34 here

    Your blog is a wealth of information. I always learn something new from your posts. This one was particularly enlightening. Great job!blogpulse

  35. 35 here

    This post was incredibly informative and well-organized. I learned so much from reading it. Thank you for your hard work and dedication!rendingnicheblog

  36. 36 here

    Your passion for the subject matter is evident in every post you write. This was another outstanding article. Thank you for sharing!coinsslot

  37. 37 standard installation of ac

    But a smiling visitant here to share the love (:, btw outstanding style . “He who will not reason is a bigot he who cannot is a fool and he who dares not is a slave.” by Sir William Drummond.

  38. 38 central air unit installation

    Troubled persons include created a lot of advance while using the environmental safeguard. Overall health techniques of your quite a few spots have established legislation to defend the oxygen, woods in addition to seashore approaches as a way to halt the environmental carbon dioxide. Nevertheless significantly more approaches ought to be delivered to distinct up the environmental complications.

  39. 39 gas safe register engineer

    A few things i have generally told people today is that when evaluating a good internet electronics retail outlet, there are a few aspects that you have to factor in. First and foremost, you would like to make sure to find a reputable plus reliable shop that has received great testimonials and ratings from other shoppers and business world analysts. This will ensure that you are getting along with a well-known store to provide good service and support to the patrons. Thank you for sharing your ideas on this blog site.

  40. 40 emergency gas engineer

    I truly appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again

  41. 41 gas safe heating and plumbing

    Hiya. Very nice blog!! Guy .. Excellent .. Amazing .. I’ll bookmark your blog and take the feeds additionally…I am glad to find so much helpful information right here in the post. Thank you for sharing.

  42. 42 find corgi registered gas engineer

    you should take vocal lessons if there is a need for you to sound like Taylor Swift or Josh Groban“

  43. 43 gas safe register cost

    Very good written blog. It will be useful to everyone who usess it, including myself. Keep up the good work.

  44. 44 gas safe heating engineer

    Good day very nice site!! Man .. Beautiful .. Superb .. I’ll bookmark your website and take the feeds additionally…I’m satisfied to seek out a lot of useful info here in the post, we’d like develop more strategies on this regard, thank you for sharing.

  45. 45 ac not blowing cold air

    There couple of fascinating points at some point in this post but I don’t determine if I see these people center to heart. There is some validity but I will take hold opinion until I investigate it further. Excellent write-up , thanks and then we want much more! Added onto FeedBurner in addition

  46. 46 ac repair cost

    Absolutely indited articles , Really enjoyed reading .

  47. 47 emergency gas engineer near me

    Thanks for another informative web site. Where else could I get that kind of information written in such a perfect way? I’ve a project that I am just now working on, and I’ve been on the look out for such information.

  48. 48 gas registered boiler engineer

    Great goods from you, man. I have understand your stuff previous to and you are just too great. I really like what you have acquired here, certainly like what you’re saying and the way in which you say it. You make it enjoyable and you still take care of to keep it sensible. I can’t wait to read far more from you. This is actually a terrific website.

  49. 49 heating and cooling service

    Just killing some in between class time on facebook and I discovered your article . Not normally what I desire to examine, nevertheless it was absolutely worth my time. Thanks. How do I subscribe to your blog?

  50. 50 heating and cooling services

    Spot lets start on this write-up, I really believe this excellent website requirements a lot more consideration. I’ll more likely once again to learn far more, thank you that info.

  51. 51 gas engineer sutton

    Great points you made there in your article. Thanks for all your help in making a change in the world.

  52. 52 gas engineer register

    Have you ever thought about writing an e-book or guest authoring on other websites? I have a blog centered on the same ideas you discuss and would really like to have you share some stories/information. I know my viewers would appreciate your work. If you are even remotely interested, feel free to send me an email.

  53. 53 home heating repair

    Spot up for this write-up, I actually believe this excellent website needs a lot more consideration. I’ll oftimes be once again to learn to read far more, thanks for that info.

  54. 54 find a gas boiler engineer

    nicotine can really make you an addict, stay away from cigarettes in the first place::

  55. 55 hvac ductwork

    Syntax, capitalization and so on these are abilities you lack.

  56. 56 SEER rating for new AC units

    Great website. Many blogs like this cover subjects that just aren’t covered by magazines.

  57. 57 home ac units

    My spouse and i continue to have blended sentiments about the apple ipad. I’d really enjoy to relax and play close to utilizing one to get a compelling realization.

  58. 58

    Hello! Do you know if they make any plugins to help with
    Search Engine Optimization? I’m trying to
    get my site to rank for some targeted keywords but I’m not seeing very good
    gains. If you know of any please share. Thanks!
    You can read similar blog here: Escape room

  59. 59 hvac

    Excellent blog! Do you have any tips and hints for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally confused .. Any suggestions? Many thanks!

  60. 60 gas safe registered engineer

    Lots of people were enthusiastic sportsmen or enjoyed music and dancing. It’s possible you’ll remember that you were happiest on the performing track. Nevertheless, with increasing obligations you may have found almost no time to indulge in any of the interests. Are you affected by depression and want to get out of its abysmal depths without lifelong antidepresants? You could try and feel free to overcome depression naturally.

  61. 61 ac not cooling

    my college books are mostly coming from amazon and i laso have some college books that were bought on ebay`

  62. 62 gas corgi registered near me

    Hi! Great post! Please do tell us when I will see a follow up!

  63. 63 hvac ductwork

    Some genuinely wonderful articles on this website, regards for contribution.

  64. 64 gas engineer near me

    very nice publish, i certainly love this web site, carry on it

  65. 65 fix central

    You actually make it seem so easy with your presentation but I find this matter to be really something which I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I will try to get the hang of it! xrumer

  66. 66 emergency gas safe engineer near me

    Oh my goodness! a fantastic post dude. Thanks Nevertheless My business is experiencing issue with ur rss . Don’t know why Not able to sign up for it. Possibly there is any person obtaining identical rss difficulty? Anyone who knows kindly respond. Thnkx

  67. 67 ac not blowing cold air

    I actually still cannot quite feel that I could become one of those reading the important guidelines found on your web blog. My family and I are truly thankful for your generosity and for providing me potential to pursue our chosen career path. Many thanks for the important information I obtained from your web site.

  68. 68 tiktok downloader without watermark

    Pretty! This has been an incredibly wonderful post. Many thanks for supplying these details.

  69. 69 after hours ac repair

    This design is steller! You definitely know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!

  70. 70 emergency air conditioner service

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You definitely know what youre talking about, why throw away your intelligence on just posting videos to your blog when you could be giving us something informative to read?

  71. 71 Emergency air conditioning installation

    Youre so cool! I dont suppose Ive learn something like this before. So good to search out any person with some unique thoughts on this subject. realy thanks for starting this up. this website is one thing that’s wanted on the net, somebody with a bit originality. helpful job for bringing one thing new to the internet!

  72. 72 checkatrade gas safe engineers

    There are certainly a whole lot of particulars like that to take into consideration. That may be a nice point to bring up. I offer the ideas above as basic inspiration however clearly there are questions like the one you bring up where a very powerful factor will be working in honest good faith. I don?t know if greatest practices have emerged round issues like that, however I’m certain that your job is clearly recognized as a fair game. Both boys and girls really feel the influence of just a second’s pleasure, for the remainder of their lives.

  73. 73 Loreta

    I have been browsing online more than three hours today, but I never found any attention-grabbing article like yours. It’s pretty worth enough for me. In my opinion, if all web owners and bloggers made good content as you did, the internet will probably be much more helpful than ever before!

  74. 74 Indoor air quality systems

    i support herbal products because they are all natural and from what i know, they do not carry nasty side effects;;

  75. 75 emergency ac repair near me

    An insightful blog post right there mate ! Thanks for the post .

  76. 76 ac not cooling

    This would be the appropriate weblog for everyone who is wants to check out this topic. You know a lot its virtually hard to argue along (not that I really would want…HaHa). You actually put a fresh spin using a topic thats been discussed for years. Excellent stuff, just fantastic!

  77. 77 commercial hvac services

    Rather good post. I simply found your site not to mention was going to believe which i experience unquestionably appreciated searching your blog items. In fact We are registering to an individuals feed and I we imagine you compose once soon enough!

  78. 78 emergency ac repair near me

    I am commenting to make you understand what a great encounter our girl encountered checking your site. She learned a wide variety of details, most notably what it is like to have a wonderful giving nature to have other folks clearly learn chosen extremely tough matters. You actually did more than readers’ desires. Many thanks for displaying such precious, trusted, revealing and as well as fun guidance on the topic to Emily.

  79. 79 Programmable thermostat setup

    I am often to blogging and i truly appreciate your website content continuously. This article has truly peaks my interest. I’m going to bookmark your web site and maintain checking for first time information.

  80. 80 ductless air conditioner installation

    Wonderful line up. We will be linking to this wonderful article on our website. Maintain up the very good writing.

  81. 81 air conditioner maintenance

    I discovered your blog web site on google and check a couple of your early posts. Always keep in the great operate. I just additional your Feed to my MSN News Reader. Seeking toward reading a lot more from you finding out down the road!…

  82. 82 mp3juice download free

    I really like it whenever people get together and share opinions. Great blog, keep it up!

  83. 83 mini split ac installation

    Hiya, I am really glad I have found this information. Nowadays bloggers publish just about gossips and web and this is actually annoying. A good site with exciting content, that’s what I need. Thanks for keeping this web-site, I’ll be visiting it. Do you do newsletters? Cant find it.

  84. 84 Eco-friendly air conditioning solutions

    Perfect! You assisted give me well read material and a solid understanding of this subject.

  85. 85 ac not blowing cold air

    You made some decent points there. I looked on the net for the problem and discovered most individuals is going together with together with your internet site.

  86. 86 air quality testing

    I am typically to blogging and i really appreciate your content regularly. This content has really peaks my interest. I’m going to bookmark your web site and maintain checking for first time information.

  87. 87 air conditioner installation

    Oh my goodness! an amazing post dude. Many thanks Nonetheless We are experiencing problem with ur rss . Do not know why Unable to join it. Could there be any person getting identical rss dilemma? Anybody who knows kindly respond. Thnkx

  88. 88 air conditioner maintenance near me

    i would always love to hear those christmas music with a very happy tune,,

  89. 89 ac not turning on

    I can’t really help but admire your blog. your blog is so adorable and nice ,  

  90. 90 ac blower repair

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You definitely know what youre talking about, why throw away your intelligence on just posting videos to your blog when you could be giving us something enlightening to read?

  91. 91 commercial hvac services

    Substantially, the article is actually the freshest on that deserving topic. I harmonise with your conclusions and can eagerly look forward to your future updates. Saying thanks will not simply be enough, for the exceptional lucidity in your writing. I will certainly directly grab your rss feed to stay privy of any updates. Gratifying work and also much success in your business enterprize!

  92. 92 24 hour heating and air conditioning repair near me

    Although, regardless how positive you actually are in treating an actual platform, at some point there are an incident wherever you should want to do some people regular supervision; and in addition dependant on your real age and in addition wellbeing, and so the body-weight using the caravan it’s really a totally hard do physical exercise. caravan touch up paint

  93. 93 Eco-friendly air conditioning solutions

    Hello! I simply would want to supply a enormous thumbs up for your great information you may have here about this post. I’ll be returning to your website for further soon.

  94. 94 heating and cooling repair

    very nice post, i definitely love this amazing site, persist in it

  95. 95 air duct cleaning services

    An fascinating discussion may be worth comment. I do believe that you ought to write regarding this topic, may possibly not be considered a taboo subject but typically consumers are insufficient to speak on such topics. An additional. Cheers

  96. 96 Air conditioning financing options

    When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!

  97. 97 ac compressor repair

    Excellent blog post, I have bookmarked your site so ideally I’ll see much more on this subject in the foreseeable future!

  98. 98 duct cleaning

    Impressive piece of content! The way we wish had that understanding. I’m hoping to study a lot more on your side. You will find you might amazing details combined with idea. I’m sure tremendously contented with that info.

  99. 99 hvac emergency service

    Aw, this is an exceptionally good post. In notion I must put in writing in this way additionally – spending time and actual effort to make a really good article… but what can I say… I procrastinate alot and also by no means often go done.

Leave a Reply