my sweetie 25 Comments

Wale – My Sweetie (directed by tabi Bonney) from tabi Bonney on Vimeo.

2009 was a great year for us; we experienced a lot unexpected positive outcomes, and a lot of our hard work came to fruition.  As soon as we were ready to call it a year and start working on 2010, Dawit gets a call from Tabi Bonney’s production company and he tells me that Bernos is going to be featured on Wale’s video “My Sweetie” off his new album “Attention Deficit.

For those of you who are not familiar with Wale, he is a local rapper who got signed to a major record label and released his album in late 2009.

It was a chilly, dreary and rainy Saturday morning as Dawit came and picked me up to go to the location. We were both excited and sort of unsure on how to proceed with such things. Obviously, we are going there to provide wardrobe and that was it.

However, what we didn’t expect is what really goes on behind the scenes. Tabi Bonney and his production company were directing the video.  Earlier in the week, they had a casting call for African female models in the area for the video.  We were able to bring one of our favorite models, Selam who was gracious enough to accept our offer.

We had to opportunity to meet some local talents who work in the industry. It was also amazing to see the hard work and organization that goes into these type of productions. Wale & Tabi Bonney were gracious enough to accept a few of our tshirts.

Once the video is up and ready for viewing, we’ll upload it and share with you. In the meantime, click here to listen to the single.

25 Responses to “my sweetie”


  1. 1 tsedey

    OMG! you guys, this song has become my fav. after hearing it at a couple of parties already and i had no idea who it was by… and congrats on your new deal! Go Bernos! now back to ‘my sweetie’ :)

  2. 2 Yoel

    Congrats Beshou and the whole team!! Looking forward to the video, the song is already in my top list on my i-pod deck player at home! Good work, all the best in 2010… and more. By the way I just bought a Afrojazz piece for my “sweetie”, she loves it! Peace

  3. 3 Beshou

    Hey Tsedey and Yoel,

    Thanks for the kind words. We appreciate your support. Looking forward to a great 2010 :)

  4. 4 Telisi

    Not impressed by the song. It’s unoriginal and filled with mumbo-jumbo. There are way too many songs,simmilar to this one, already exist.

  5. 5 Nolawi

    LOl about the song… I completely disagree about the song with Telisi…

  6. 6 endalc

    lolo .i remeber will . to this your langouge. espeake. by ibehro. israeli. mather tang .i was .espeak will .israeli. langouge .verey .wil . at thta time im verey .neneger . ethiopian .youg .adabtetion. to there.bfor .16 . A A A .1992.i was here .with .several. firends . .but they are .not ethiopians netive .they are live with .her .parants . .1993 .i was deport. by forese with out reisen .in my homland .by this cause . until .rember .somecaltuers,in israelian.people . you see..i was get sadden .lover. she is poren in ruseia . she woldent . voenter agreement with me merry me .she poren from .rusein .joish .family .she is verey intersted merry me .she is informed. to my firend. .however .im not deel emddently. because ..i doent know .what .about for that cantrey .tradetion . and costem , caltuer. they are not good people they are very agresive.peoples .but after a few months ago i was disaide live with here . because .im not get .gren.cared.
    resident ID. I WAS chite them .i was setizen. .emagrant.

  7. 7 kiki

    Congratulations guys!!! Way to go!! “My sweetie” is a catchy tune… the video sounds interesting too.

    But I do wish I understood what endalc is saying tho.
    “I WAS chite them” that sounds like a brilliant insult…

  8. 8 endalc

    thank you so much you. about fellow will this my hestory . .meby u are verey interested .you.nose.will.more. hear .to me .this my hestory .my nationality . ethiopian.im born .out of ethiopian .cupital.city. im bliver . cherstian .horto.dox. so im not safer for everthing. you see . i was .chit .some person . get .to permetion . get .hs.recoiust .visa . from israeli.geverment. imegeration.office. he send .emddently. by.israeli
    emabassey . .say how?
    please here .write .yourful addriss. firends

  9. 9 Doro Mata

    who the ef is endalc?!

    sometimes, on busy days, i go to my fav blogs for some indulgence which is like going out and having an ice cream on a sunny afternoon.

    but coming across this person’s comment is like asTelita ye’shintbet zimb marefing on my ice cream. grrr

    keep it up bernosoch’aya!

  10. 10 endalc

    HOD SIAWK. WLOMATA.
    . sir i doent know .what about took.im not anderstand.to will , this your .later . i ve ,firends .they .are write .some srisnevl . thing . they .jest .when. you get to this morthan .5 bolong .articl .we are took by freequent. opject .so sometime .we are learn here people to peole . injoi .
    but know . this .your bite .i doent know what ??
    endalc is he was .lefit . to frequent .cantery .you see
    i get a nace advantage. to them i think you are verey intersted. hear to this my
    yse or not

  11. 11 Telisi

    Doro, LOL@asTelita ye’shintbet zimb …I completly agree with you though. All, I have to
    say is the following:

    .
    .

    “gunk > /dev/null”
    if
    “sentence != subject + predicate”
    then
    ” gunk ” < "sentence"

    end if

  12. 12 endalc

    you know what .bezich alem .talko.ketat. fekern .ato.menor. aidel enda. this is amhric . langouge . ..im not anderstand you .i doent what . im indalc. in took with you . if you .went .heair my siong. tray send .to your .phone nober.

  13. 13 GAS

    Is Tabi by any chance related to Bunny Mack, the guy who sings my seewtie. Most of us know the song as my sweetie though the actual title is “Let Me Love You”

  14. 14 tsedey

    so here’s the video..http://www.vimeo.com/9225489

    i loved it except the money in the hand part.

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    Why you no longer need your internet site shareable throughout portable format? can’t watch something in my i phone.

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