Archive for the 'Social' Category



Mood Swing! 33 Comments

Last night, as I was getting out of my works building and of the, I stopped for a minute and realized that I was actually done with my MBA. So despite my excitement about my new professional life, I knew it will take me sometimes to get used to “The real world,” as opposed to [...]

Love at 1st Sight?-II 72 Comments

This article is a follow-up from I When I arrived at home that afternoon, I immediately jumped in the shower and soaked myself with cold water for almost 20 minutes. Though I had been shook up and very disturbed with the coincidence that took place just a few hours ago, I couldn't help but to [...]

Party Promo Guru's! 101 Comments

Marketing to the Ethiopian community is tricky. So tricky infact that only few businesses survive a prolonged period of time. Ethiopian Restaurants have distinctive marketing techniques that have worked for them. The successful ones use specific methodology to sustain their businesses. Dukem Restaurant uses extreme advertising. I have heard that about 2% of the annual [...]

Love at 1st Sight? 108 Comments

After 10 years of living in the United States, I returned to Addis Ababa to be the best man on my best friend's (Girma's) wedding, but only to find out there were missing things and things that mattered the most and weighed heavily on my democratized soul. Addis Ababa had changed quite a bit since [...]

Missed Rendez-vous! 73 Comments

There is nothing I lament more than a missed connection! I am one of those people that can not fake it. I can not spend much time with people that I am not fond of. No, I am too blunt and too honest for that. If there is something on my mind, whoever is around [...]