Browsing through Ethiopian pictures on Flickr, I came across the one above. I glanced at the comments section and there was a guy complaining that the ad was senseless, among other things. So I took a second look  and it really was terrible, terrible sentence.
For starters, why is the word tigist in quotes? Do they mean patience or not? If the quotes have to be on anything at all, it should be on “second” … since technically that’s not an Amharic word. But what else should they use if they mean 1/60th of a minute? LOL. Well, I believe the Amharic word for second is sEkond. Ok, ok … maybe i’m nitpicking here!
The worst offender is really the last word : ‘lemetadeg‘. Correct me if I’m wrong but for one thing, it’s not a word. At least not in Amharic. If they’re trying to say ‘to prevent the loss of life and property…’, the word they’re looking for is a variation of maged. For this case, they should say lemaged.
“ye ‘second’ tgist hiywotna nibreting ketrafic adega lemaged”
Many people mess up ‘maged‘ and say, ‘metaged‘, which is really nonsense. But the ad didn’t even use lemetaged. They flipped some consonants (or entire feedeloch in Amharic) and ended up with lemetadeg. At best, the made up word at the end of the ad is a screwed up version of lemadeg.
In other words, with faulty grammar, the ad kinda says,
‘A second’s patience, to grow the loss of life and property …’
No f*%king kidding, Shell! A bit Hama Tuma-esque.
This is from 2006. In 2010, it would of course be more appropriate for BP to sponsor this ad instead.
“ye ‘second’ tgist hiywotna nibretin ke ma’idin mawCHa adega lemetadeg”
I also just realized that I really don’t know how to say ‘mining’or ‘drilling’ in Amharic. Mts.
Published by August 2nd, 2010 in African and Social.
not 100% but i thought ‘metadeg’ meant ‘meTebek’ i.e. prevent. ‘maged’ could go d/t ways based on the use, to shepherd, to stop, or ‘memaged’ lol… this is a toughy nolawi ye matric fetena meselegn
i should look it up oh wait i don’t have amharic dictionary!
MageD means … to “ban” or “Stop” …
So, it would be wrong use for this ad…
Metadeg means … to save or deliver…
I say, the ad uses the closest word appropriately …
Check the Bible on “Nehemiah 9:28 ” and you will see the old Amharic using the word Metadeg and the English version “….and in your compassion you delivered them time after time.”
Sorry, i don’t agree with this blog … !
Mining = Me aden
drilling = mekofer or meborber
i think…
Metadege was used very appropriate in the ad…I agree with ep..
I am by no means an expert in Amharic …but it would be
easier to just say:
ye ‘second’ tgist hiywotna nibretin ketrafic adega yeTebkal
nolawi
there is a word “metadeg ” in amharic and the closest translation is “to spare” .i don’t think they have used the word appropriately though.metadeg has more of a spiritual connotation to it .For example “egziabher yitadegenal ” would mean god will spare us or deliver us.They could have used very simple words to get the message across but then again someone chose to make it more complicated and nonsensical .second could also be replaced as “qitsbet ” .
this is one of the reasons some amharic movies are eye crossingly boring .They use shakespeare like literary words to explain the easy stuff .
btw
i have a q??
what is the tigist for ? tigist as in your cell might be ringing off the hook but don’t pick it up while driving or tigist as in slow down you will be there in time or don;t drink and drive or what …..this is becoming more confusing by the minute .
i confess i am so used to mcdonalized way of life that even the tiniest inefficiency irritates my finger nails like crazy.
http://sphotos.ak.fbcdn.net/hphotos-ak-snc3/hs053.snc3/14098_440030174128_550369128_5416564_347693_n.jpg
this ad is eve worse
Ityopiawit….
This is questionable etiopiawinet…j/k
metadeg is proper….ep is 100% on point.
@biskut i like yr explanation, you should be a teacher
lol @ mcdonalized!
The person most likely got the job because he/she knows someone, bribed someone or thinks perfection is overrated just like his boss. If you ever watch Ethiopian Idol, you will see the the amount of English used to people who barley know their ha hu… They just want things out there not quality control. The once that went to school to learn the language are the journalist or the undesirable.
In the last 20 years I have seen atypical use of Amharic words, or creation of new words that were not in the Amharic vocabulary. “Metadeg” as used here might fall as an atypical use of an Amharic word when a person who doesn’t have Amharic as a first language and no sufficient training in it tries hard to make a strong statement. The typical use of “Metadeg” being it’s reference to being saved by God.
Some of the new words are “Musena”, “Debab”, “temokero”,….These words may have Geez origins but I do not have enough knowledge in Geez to be certain.
biskut wrote:
I didnt write this… but thanks!
biscut,
That was funny!! Lost in translation to boot!
Lemetadeg- replace with lemaged
Heywetene -lemadan
Heymeten lematref are better
Second —- replace with —-ye ande selsagna dekika (1/60of a minute)
dekika yematmola tegest-
betam betam mititi dekika
Mekina I heard is not Amaregna so replace it with teshkerkari
tegest – metages, asebo mehed
“yechekole afeso lekeme” kinda thing
I am sure one can think of an Amaregna word to replace guramayle,English etc…
I love Amaregna
hiwi
not amarigna though
i use to be a teacher
Metadeg means is Metebek malet neaw!!
The word “LEMETADEG’ is a perfect Amharic word even though not utilized frequently before. It means to “save” “protect” or “shelter”. It could also mean to “defend” depending when and how it is used.
Not sure why the OP would make such a horrendous claim as to say “Metadeg” is not an Amharic word, when it was used quite appropriately in this context (IMO).
A pure Amarigna substitution for ‘second” would be “Qitsbet”.
yes, qitsbet will be best. Thanks.
what is dat? alert(1337);
“LE METAGED”…it means… ye rasinim hone yeswnim hiwot lemateref. or le mekelakel.
By the way Bernos, it is not a terrible sentence. Actually it is the best message. They put TIGIST in quotes because that is the main point. “TIGIST YINUREN” when we are driving……antem bitihon criticize lemadreg atichekul “TIGIST” yinurih.
According to the late great Dr. Berhanou Abebe’s Amharic-French dictionary, we have:
??? – tadege
to save, rescue, protect.
??? – tadagi
(1) a. savior b. relief, assistance from protector
(2) in full growth (children).
So, ep et al are right, metadeg does exist and apparently not just in the religious sense. However, in support of the original post, there’s no metaged, but there is maged.
??? – agede
(1) to watch/sheperd animals
(2) to forbid, suspend, stop the progress of.
DerivedE.g. ??? – igeda, and ??? – mageja.
@Hiwi you got both meanings on that one, I think you’d pass the matric fetena!
@nemo, matric alefkua? yay!!
I am sorry, you better not write this blog. What you say about putting the word “Tigist” in quotation is correct. But, I am afraid to say that “metadeg” is appropriate and much better than “maged”.
I real glad to discover this internet web site on bing, just what I was searching for : D likewise saved to bookmarks .
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