Seleda Endegena 47 Comments

Over the past few years, this phenomenon of blogging has taken over the Internet. Personally, the only blog I religiously follow, and this may be because I am biased, is Bernos. Not to say there aren’t any good ones out there, because there are,  I just may not know about them or don’t have enough energy to muster up and search the world wide web.

However, an honorable mention would be Tse’s Senduq. That being said, in college we were used to web zines. What are web zines?  A prime example would be abesha . I actually used to submit short stories and poems to them, before i lost my knack for writing. More than a webzine, the writers, the individuals behind abesha became family to me over the years.

As the website grew, so did my thirst for perhaps something similar to abesha. Much to my surprise, I landed on Seleda . A friend of mine wanted me to read an article he had written to be submitted to them. I had no idea what they were about, who they were. One thing I knew is that they had peaked my interest. Here was a website (or webzine) whose contributors were not only writing in English but almost in Amharic. But the Amharic was not only in fidel, it was in latin. Seleda is/was from a different breed.

Call me naive, innocent, or what have you but I was impressed and intrigued. Moreover, these contributors were only known by their monikers and their identities remained a secret. So here I am, a 19 yr old college student, thinking I had found the best thing since sliced bread (in the case the sliced bread would be abesha ). A secret society of intellectuals who prefer to addressed as ‘Seledochu’ had me little old me mesmerized.

I’d engulf myself in their website and I could not wait until the next issue came out. One day, I waited, waited and waited. Nothing. Still Nothing. Rumor had it that they were coming out with a new one. Weeks passed, months passed and NOTHING.

The ‘Seledechoh’ had left the world wide web without a proper good bye.

Five years after their dramatic disappearance, they ARE BACK!! Back for one last hurrah! And this time they are going out with a BANG.I wish I could give you a preview of what is in the works, but I can’t. It’s not because I don’t want to, it’s because I do not know, which means it’s something great in the making. Nolawi told me they were coming back and I was ecstatic!

One last issue to quench my thirst and put me (and others) at ease. I’ve always wondered about the identity behind these fascinating characters, but I don’t want to kill my curiosity. So ladies, gather up the jebena and the senis, this is going to be one ‘Intin’ buna session you are going to gossip about for a while. Gentlemen, forget the politics chewata or the next barca vs ‘Intin’ game. This is one virtual event you do not want to miss. When is it you might ask? Well, we’ll leave that up to Seledochu.

47 Responses to “Seleda Endegena”

  1. 1 Hilbet

    I loved Seleda so much. I was an addict myself. Good to hear they are coming back. Thanks Beshou for sharing the great news!

  2. 2 Lilye

    GREAT NEWS! I LOVED IT TOO. TOO bad its the last one tho.

  3. 3 Nifas

    I used to love reading seleda….can’t wait for their come back. Thanks Beshou keep us posted.

  4. 4 toothpick

    if this ends up being another “rumor,” i’ll be deeply saddened.

  5. 5 Totit

    One blog I religiously read is my e-shoe box @, and a week ago I was aggreably surprised to read an invitation from Selada peeps to their best writers …I am glad they might be back but I am also sadened that it might be their last issue…
    My illitrate behind did not know how to hyperlink …but it did it all by itself…:)
    I too, waited and waited and waited…and I guess i wont be waiting for too long now….

  6. 6 maebel

    I used to be a crazy fan of them before I knew Bernos….I also remember that they have quite some readers at Addis Ababa University. I will be anxiously waiting :)

  7. 7 Bed_Ford

    I was a fan and addicted to the monthly issue; I very disappointed was it was disconnected. I hope the rumor is true; they will come back this time to stay for long time.

  8. 8 mimishaaa

    used to be a fan of Yekolotemari blog mts yezarean ayargewina …

  9. 9 tikur lij

    Seleda rocks!

  10. 10 Wudnesh

    Beshou, Tirru yAsemash tirru indAsemashin ;)

  11. 11 baby

    what a great website. I’ve never even heard of it until now. By the way, you guys check out this trailer for a documentary and let me know what you think. It’s on youtube. The link is

    It’s about an Ethiopian reggae artist in LA who has a very interesting life story.
    You can also go to youtube and search rasta man movie. Thanks everybody.

  12. 12 Alazhar

    Watch yeAbeshoch behalawi chewata and eskista from London!–


  13. 13 endalc

    thank you so much you .al so i love .you too much .
    mimishaa. .what the mein of .ykolo temary . please tel me . jest .i know al this your .national languoge. halphbet ..some one said you kolo. because
    do you .know will .amhric languoge some say
    please .at this time im not leave comfrteble time .al so .we are not feel happy nes. somehow . this is not bad .i think you get ment wenderd .ming . take it good time with your .friends . they are took to you by freeqently word .

  14. 14 Destegna

    I loved Seleda! I used to be glued on the monitor reading insted of my boring accounting books back in college. Then they simply dissapeared and my world was crushed. Alas I am glad they are coming back. Since i secretly check their site once every 2 months.

  15. 15 tpeace

    yep! quite exciting right?
    I can confirm the rumor as more than a rumor… ;)

    Beshou thank you so much for giving senduQ some luv — from a very humbled senduQ: appreciate it a lot! :)

    here’s a little ‘about’ on senduQ for anyone who is curious to check it out, always trying to put the creative spin ~ there are some prose and poetry in there as well:

    yehasab senduQ is a thoughtbox of 20somthing female ethiofricans’ collection of ponderings on identity, peace, conflict, culture, art, nostalgia, storytelling, relationships, and other insanities & expression!

  16. 16 Flornueva

    The return of Seleda (albeit a final one )is great news. I am so excited, I can hardly wait. The guramayle woven, webzine is what got me started on my blog addiction. I too had tried to find out who was behind the genius of Seleda but to no avail. Even long after they were gone, I often visited the archives for some Life Diaries, or a good laugh from old Top Tens.

    Will be great to see one final issue.

  17. 17 hewe

    uffaaa Beshou, i swear anjet aress nesh….i was an addict too:) Great news!!

  18. 18 munit.mesfin

    oh boy oh boy!

    guess what i found!?


    it’s amazing to read myself 9 years later! how sweet and innocent we used to be!

    oh i did love love love seleda too… and the mad mad people that made them :) it swallowed many of my hours, and increased my endorphine levels oh so many nights!

  19. 19 toothpick

    LOL @ munit. oh wow indeed. 9 years … How you doing, buddy? :)

  20. 20 munit.mesfin

    maaaaaaaaaaan… that was an AWESOME memory… and how we met and had our little lunch… i was so nervous! all awestruck at having found such a cool ethiopian back when cool ethiopians were a rarity! hahahahahaha!

    i’m good yo! we should do this again – now that we’re all seasoned and wisened and ripened or what not!

    pick a topic – ANY topic ;)

  21. 21 Aceo

    Obviously an expert on the subject. Nice post.

  22. 22 Gregg Phillips

    I’ve enjoyed reading this post, thanks. We’ve justhad our first baby 8 weeks ago and thisis exactly what I was looking for, keep up the good work.

  23. 23 HILL

    I dont believe it.. its probably a rumor :( .. That was also what they said 3 years ago..

  24. 24 Korki

    I didn’t find out about Seleda until a couple of weeks ago and start reading some of it. one article in particular got my attention because i tought someone was writing my story. the article i’m talking is about a girl struggling with PMDD which i didn’t even know anything about such thing. when she start describing her symptom (i don’t know if u can call it that)i was shocked because that’s exactly how i’m feeling, moving away from friends and families, crying, snappin on every little things….i was so happy when i read that because i really thought i was crazy. I wish i can thank the girl for putting out there so people like me can go get help. I made appointment with my Doctor right after i read that. Thank you

  25. 25 Sak'ita

    Wow…I was crazy about Seleda. I was telling everyone and their momma about it, but no one I knew shared my passion for them. The intellect of those writers never stopped to astonish me. What fascinated me the most was their ability to find the precise amharic word needed. Not that I understood all of them right off the bat, but I was impressed beyond words. Anyway, I am also ecstatic that they are coming back…but I don’t understand why just temporarily…if its about money, I am the first in line to make a donation…Seleda must live on FOREVER!!!

  26. 26 Daggering

    I have to say that your blog is pretty cool. If you could add a few more videos I would really appreciate it!

  27. 27 hilarious

    I used to enjoy Seleda tremendously and the fact the matter I red some 20plus blogs here since yesterday has a lot to do with the resemblance bernos has with seleda (simple, fun and informing). While I was reading the blogs on bernos, I have asked asked myself, “I wonder if these are the same people who used to write on Seleda?”

    Let me take this opportunity thank bernos for such inviting website and product line.

  28. 28 Nolawi

    @ hilarious:
    make sure you tell your people … and get a tee…

  29. 29 Jimes

    Thanks for the site mon.

  30. 30 Mister

    Can someone please help me find a book called “Raeye” in Amahric. Its “tergum book” and I need the english title. They told me its called ” The principal of Vision” but I couldn’t find such a book. I need the author name, I saw the book in Addis, translated into Amharic “Raeye”. Please helpppppppppppppp..

  31. 31 bamboo

    apparently the come back is very short lived ’cause the site is down. gone. naa-ting.

    cant say im surprised.

  32. 32 gozmit
  33. 33 andy

    It is a much better choice in that case.

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  1. 1 Seleda Endegena | Real Rumors

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