I haven’t been able to concentrate enough to think straight the last week let alone work. I have been watching the first world cup in Africa. Tshabalala & Drogba are my two favorite players this cup.

I have never been able to understand true fans of soccer that root for teams other than their own. For me since my country is not in I have since 1986 my first cup to watch had continental pride.

I have been lucky enough to attend eight ESFNA Tournaments here in North America and every year I am excited about the games, the gathering, the soccer games and most of all the parties.

This year is especially exciting for me because bernosâ„¢ has become a veteran at ESFNA with a booth; looking forward to seeing familiar faces as well as new ones.

Things are always hectic though and we have officially entered the post millennia world much like the world cup with an app to make things simpler.

I found ArifQuas, an iPhone application for ESFNA and the events surrounding it. I found it on Facebook and I contacted the developers to see how we can make use of it. I had been reading the reviews of the new iPhone two weeks ago as the new 4g is coming in the month. And I read that 51million iPhone have been sold and it’s not slowing; its growing and its time for us, African to enter the world of reaching our niche market through an app.

With that bernosâ„¢ has sponsored this ArifQuas application not only because we believe this is going to help our presence at soccer tourney but also because niche technology targeting previously not represented people must be supported.

We were decades behind the rest of the world for years with no real standard Unicode for Amharic. The smart developers and font designers were all independently working and the industry didn’t mature till the last couple of years.

It’s time we the people steer development of things we need by supporting or discouraging actions that help or hurt our society. Business in not everything, sometimes quality beats quantity and ArifQuas by ArifSoft a fantastic application.

Don’t take my word for it, download it on your iPhones app store and then find bernos™.