Made In Africa and T.I.A 39 Comments

A couple of months ago, we told you about this artist named K’naan. We also told you that we attended his concert in DC and that was great. I also wrote a short review of his album , Troubadour. We also had the chance to meet K’naan, his band and his management team.

At that particular moment, we gave them some Bernos shirts. Now, we didn’t think they were going to wear the shirts on stage for any concert. Most of the time, artists have a set wardrobe for their shows, or some prefer to wear what they feel. A few nights later, they had a show in philly, which I attended (yes again, sue me). Rayzak, one of the band members wore the ET ALIEN shirt. It was such a surprise! I did not expect it.

Yesterday morning on my way to work, I read online that K’naan’s wearing the MADE IN AFRICA shirt on his new music video, T.I.A (This Is Africa). Mind you, this on the train with a phone that I can’t really stream videos. I call Nolawi and he doesn’t pick up.

I call Dawit 6:30am and he thinks that something happened to me. When I informed him, he said “what? beshou I thought something was wrong with you! Call me back later” and hung up the phone. I don’t think it registered. So here I am on my way to work and no access to VIMEO.

Long story short, I saw the video later that day and was blown away. Not only is the video visually stimulating, but  K’naan was wearing the Bernos shirt throughout the video. It litterally made our day. Dawit and I were calling each other throughout the day and could not hide our excitement. I finally got a hold of Nolawi and expressed how excited I was.

We want to thank all of you for your support the last few years. We have a positive artist sending out a great message wearing our shirt. This is the greatest gift to us. Next on our list is to be in your local store, to go national and international. This is just the beginning for us and we hope you join us on our journey. Because without you, our customers, supporters, friends and family, Bernos would not be where it is at. Thank you!

Enjoy the following videos!

K’NAAN “T.I.A” music video directed by: NABIL from nabil elderkin on Vimeo.


Wavin’ Flag

39 Responses to “Made In Africa and T.I.A”


  1. 1 Nifas

    Congratulations Bernos! Can’t wait to see the new Tees.

  2. 2 Mestika

    WOW! very nice!! :) :)

  3. 3 The Uncle

    K’Naan is an incredible artist with socially conscience lyrics and music (despite mainstream arrogance of that type artistic intelligence). Way to go bernos!

  4. 4 Moza

    OMG…Awesome! Simply awesome! Congrats!

  5. 5 Konjit

    U guys do make some great shirts. Just keep up the momentum. How long for new shirts!?!? I want to see u guys get even more sucessful, so don’t wait too long! You have fans out there waiting.

    I’m glad K’naan wore your shirt – although I must be honest I find his music (talks about the same thing all the time – Somalia, violence in Somalia or Africa, blah, blah.) and voice kind of annoying. I prefer Profit (Burntface)!!!!

    But who cares if more people will buy your shirts!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  6. 6 helen

    Nice!! Way to Blow Up Bernos!!!!!

  7. 7 LoveJones

    Heard his interview on PRI network with Tavis Smiley, very bright individual.

    Keep on promoting your shirts, they truly are attractive.

  8. 8 Flornueva

    Very cool !

  9. 9 yebolelij

    “this just the beginning for us ” that is true , keep doing what you’re doing and and enjoy the journey. congrats!

  10. 10 Bez

    Man K’naan is like a legend in the making, I been on his music lately. For the life of me I do not understand why he doesnt have more cloud status wise musically. All classics like “MY GOD” with Mos def, Somalia, and if rap gets jealous, people like me, man I can go on foreva. I dont like this version of TIA too much though, I think the other version is better. Congrats on da shirt makin the video

  11. 11 beshou

    a HUGE P.S (I should have written this in bold, but I wrote this blog late at NIGHT!) THANK YOU , THANK YOU, THANK YOU TO K’naan and Rayzak for wearing the SHIRTS!!

    And thanks to everyone for the love and support!! It is deeply appreciated :)

  12. 12 anonx

    Wasssup Bernos! (Try to imitate Obama’s Steel wassup)

  13. 13 Ephrem

    Hey Bernosoch!! Congrats…Nolawi I forgot to tell you this yesterday….i think this is the right time/opportunity to blow up ‘Made in Africa’ tees…and ad and sale! sale! sale!…you should be sending your artwork to the press…

    Ephrem

  14. 14 baby

    where can i get the MADE IN AFRICA t- shirt.
    caz i want one sp bad.

  15. 15 tpeace

    ephrem’s got a stellar point yall…time to capitalize on the exposure!

  16. 16 Wudnesh

    I am not surprised at all…..your t-shirts are unique! Congrats!

  17. 17 bemegrem

    I have been gone for a while…..but i am glad this is what i am coming back to.

    for a very interesting analysis of k’naan’s music career, you guys should read Malcolm Gladwell’s “tipping point” (or was it “Blink”)? Anyway, both are excellent reads and one talks about k’naan predicament…..

    i am glad he is getting the exposure he deserves….

    cheers

  18. 18 Tsedey

    am so excited K’naan is coming to NorCal on the 12th and 13th of June in Santa Rosa… can’t wait to see him perform live.

  19. 19 Mekdaddy

    I love KNAAN.

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