Bernos – Steering Upward… 14 Comments

Interview by Shirlene Alusa-Brown (jamati.com) Photography by Bernos | Posted Monday, April 6, 2009

Bernos stands for quality.  Bernos stands for cultural pride.  But what is Bernos? Bernos is becoming a cultural phenomenon in the Washington DC area.  Their shirts have been seen on K’naan, featured on several local news outlets, and are poised to make a difference in a big way in the region.  Their fans have been growing and their t-shirts can be spotted on any given day in the DC area.  What made them such a phenomenon?  Jamati.com caught up with them to find out.

Jamati: Bernos has come a long way from its humble beginnings.  How did you all, as founding members come up with the idea to make t-shirts?

That’s a good question. The idea behind making Bernos t-shirts is simply organic. We were all looking for a way to express ourselves creatively and felt it would be a great avenue to do something that came naturally. Being lovers of t-shirts, and it being the main source of our fashion statement, we wanted to design t-shirts that expressed our historical and cultural landmark. Each one of us plays a respective role in the daily operations of the organization. Together we each bring our individual skills in the areas of business, fashion, graphic design, and photography. With all our talents combined it was inevitable that our brain child Bernos was born.

To read the rest of the interview, please visit www.jamati.com

14 Responses to “Bernos – Steering Upward…”


  1. 1 Marcus

    Congratulation to all of your successbernos. Hard works do pays off at the end and I’m glad to see that u guys are getting recognised for it. Keep up the good/positive movement!

    When is your next design coming out?

  2. 2 story

    I am So happy for u as ur fan. that is my sister’s favorite you have on. Don’t wanna be off topic but the guy on the left u seriously got to do something with the hair either cut it or if u got long hair take care of it. I have the same key chain cool u do 2.

  3. 3 Addis Tunes

    Good work! I dig the blogging – but I must confess, I want to see MORE SHIRTS!!! In fact, I’ll even give you an idea – just cuz’ I’m that type of dude. Ready? A basic scan of an old Ethiopian Shekla – that hasn’t been reissued, of course. For example, there is a Mulatu Astatke shekla from back in the days on Addis Ababa Records – that would be v. cool!!! Or there is another one – pressed in Japan many years ago – where the text is all in Amharic! I wculd buy a whole bunch of those!!!!! I’m sure EthioJazz could get you the scans. Keep it up!!!!!

    AddisTunes

    AddisTunes Home

  4. 4 DawitK

    Thanks for the positive feedback guys!

    Marcus & Addis Tunes – We have two new design coming out at the end of this month so stay tuned…

  5. 5 Mestika

    soooo excited I can’t wait!

  6. 6 tpeace

    Yooooo! check it out bernos!!

    Rayzak from Knaan’s crew is wearing the made in africa tee in this video
    http://new.music.yahoo.com/singleVideo/?vid=208582489

  7. 7 DawitK

    tpeace

    U just made our day…thanks!

  8. 8 Mestika

    Nice!!! Congratulations again and again!
    OK guys I would like to apply for a job with Bernos as a cashier please or any ohter positions you may have :) :) :)

  9. 9 endalc

    will i ll came to you one day .if god give to .
    good and enough. meny . but i doent . how to conforem . this my dream . fetuerty life . at this thinkik . meby i ll get some guy he abelesheit . me ,

  10. 10 endalc

    ow guy you doent know what .my real .resedent
    plece. .sorry dear friend .im very far awy . from
    you . so how can you make me imposbel

  11. 11 saronm6

    congrats, bernos and the bernos team

    mestika, good thinking. well, i’d like to be a shareholder. how about it guys?

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