What's up w/ bernos? 19 Comments

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I was sitting on a high stool in the lounge area of a local bar. My side-line hearing could hear the topic of discussion from all sides. The classic club conversations: a little bit of hellos, laughing, some Obama stuff, & some do you have a light?

Then a girl wearing a bernos ‘I Heart Africa‘ t-shirt shows up and joins the congregation of six.

I love bernos I was going to buy a tee but everything on their website was soldout!

I was curiously listening since they had no idea who I was. It’s interesting listening to people talking about your work without them realizing who you are…des siil.

Checking the bernos email; we get the same topic questions everyday, except this time it started out differently. The guy mentioned the number of emails we must get.

I’m sure I am one of thousands of emails you are getting about your products being out of stock. However, is there any way of knowing when you will have your shirts back in stock…”

He is right. Although we have brought out new shirts consistently, we are always out of stock on something. This topic has been discussed before and to the best of our ability we have tried to explain our predicament. In the past two years, the demand for bernos tees has been growing noticeably.

but really why can’t you have everything in stock?

If you guys are selling them- why not print more? We are often asked this question.We like the creative process it takes to come up with new designs and think we can do even better moving forward.

As a growing company it’s important we set certain goals for us to achieve. Last year it was to move from Ethio-centric designs to more Afrocentric designs without losing our base market and our brand, the bernos brand. We achieved this; however, there is still room for growth.

We think that the target market is neither too small for our business model nor too large that we don’t have the time and monetary resources to market to it. Thus, a little late but now we think we are positioned well to achieve our biggest goal yet: to enter the wholesale market, if you saw our first TV interview recently we are one third of the way there.

Wholesale

Over the last half of the year we have gotten many emails from stores all over the North America showing interest in carrying the bernos brand. The emails range from buyers asking to house our shirts in their stores, to agents asking to market our shirts via various outlets. We have been hesitant to just jump in and give this a shot because wholesale brings with it a lot of headache of its own if there is no structural platform to keep it organized.

So we must consider all the issues that may arise from this venture and first answer all the technical questions that arise when entering remote wholesale. Regardless we are planning to be in stores before the end of this year.

Online

This is the backbone of bernos, because our market base is spread throughout the world. We want to continue to grow online. But we have come to realize there are few things we lacked at the beginning stages; one is that we didn’t have a scalable platform. Scalable platform not only offers a wide range of useful tools, but also makes buying and processing purchases much simpler.

In short, we will be able to offer coupons, multiple payment options, different shipping methods, affiliation possibilities etc.

So we have hired an ecommerce specialist to make this scalable platform for us, now that we can afford it. This will allow us to concentrate on the marketing aspect of the bernos instead of the technical.

No More Unisex

For both wholesale and online- we also need to fix the sizing issue; two different sections for the ladies and gents. Now ladies you can have the fitted shirts that hugs you in all the right places. This is also standard practice in the t-shirt industry and we have to standardize if we are going to compete with the big boys.

Thus, with September in mind we will begin our reconstruction of bernos. Unfortunately we will not be having too much in stock nor will we restock sold out items until then.

Our plan is by late September we will launch the better bernos with four new and restocked shirts. Until then what we have available is what is currently in inventory. We hope our fans won’t be too upset with us and understand we are merely trying to improve so that you may have a pleasant bernos experience.

19 Responses to “What's up w/ bernos?”


  1. 1 engida

    wow..I sent in an email requesting when the Addis Classic will be in stock and here’s a blog on the same issue. Thanks for the info. We’ll wait for september.

  2. 2 yachilej

    Thank you! you answered my unasked question precisely.

  3. 3 curious

    Hey Bernos crew, congratulations on the steal style blog feature.. i love that blog – hope it brings more exposure to your work.

  4. 4 Anchi!!!

    Think about opening a store for dc metro/east coast area… I know there is probably going to be an overhead cost for opening one. Think about it if you are getting successful…which I think you are. Luv your product!!

  5. 5 abTori

    No More Unisex
    For both wholesale and online- we also need to fix the sizing issue; two different sections for the ladies and gents. Now ladies you can have the fitted shirts that hugs you in all the right places. This is also standard practice in the t-shirt industry and we have to standardize if we are going to compete with the big boys.

    Thus, with September in mind we will begin our reconstruction of bernos.

    Great news! while you guys are at it (fitted and all) i hope you’re also adding low neck lady t’s.

  6. 6 Sword of Gabriel

    Your plan to grow and succeed on a bigger scale is good and understandable. You also give a good account of the challenges you face in order to achieve that.
    I am by no means a business or marketing guru (far from that) but I think there’s one aspect (among others) that you have not raised in your blog above, even though you may be aware of it. Growing itself is a challenge, but growing AND keeping a brand’s credibility and “cool factor” is even harder as it usually requires a resistance to the siren calls of mass marketing and “lots of green quickly”….

    Regardless, it’s still a good problem to have…

    Good Luck….

  7. 7 veggieeater

    I just saw bernos featured on stealstyle blog. i absolutely love the shirt that the model in the blog is wearing and can’t wait for it to be available again.

    i plan on keeping up with this clothing line. It would be great if you all found a nice boutique in Charlotte, NC to sell your tees in!

  8. 8 makii

    i’m so loving the “no more unisex” idea.

  9. 9 Askari

    I saw bernos on Outblush

    that is huge site…

  10. 10 kay

    Wasn’t there an “Awaze” shirt? I don’t see it anymore. Is it going to be reprinted or your not making that design anymore?

  11. 11 Anonx

    NoWaLi :)

    Whats the Bernos experience exactly?

    I know the *bucks experience, the philly, bmore, NYC, DC experience is. Not sure what bernos experience is…. Is it something like… a beautyful woman approachs a white guy and says ‘are this beoggleboy(sp?) jeans you’re wearing?’ And he says, ‘oh yes’, and she walks away…. you know what mean!

    But seriously, the issue of dilluting your brand was commented upon. I’ll shoot few ideas your way if I know what’s the experience you’re talking about, cause thats what has to be maintained to keep your brand hot.

  12. 12 webit

    just an idea

    why don’t u come up with Adey abeba shirt with the flower image.

  13. 13 Bego

    Great design!!! I will wear I heart Africa in Vigo (Spain), I just bought it now. I have an Ethiopian son and my heart is now in Africa.

    Congratulations for your bussines,

    Bego

  14. 14 Nolawi

    Nice -Bego

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  16. 16 Kazeldzx
  17. 17 sandrar

    Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

  18. 18 angelina jolie

    I love your site. :) Love design!!! I just came across your blog and wanted to say that I?ve really enjoyed browsing your blog posts. Sign: ndsam

  19. 19 sdorttuiiplmnr

    I am continuously looking online for posts that can benefit me. Thank you!

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