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	<title>Comments on: The Niche Suicide</title>
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	<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/</link>
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		<title>By: Rosario</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5167</link>
		<dc:creator>Rosario</dc:creator>
		<pubDate>Fri, 04 Dec 2009 21:45:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5167</guid>
		<description>Awsome stuff ? lots of work went in this page. keep it up</description>
		<content:encoded><![CDATA[<p>Awsome stuff ? lots of work went in this page. keep it up</p>
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		<title>By: Ethel Freeman</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5166</link>
		<dc:creator>Ethel Freeman</dc:creator>
		<pubDate>Thu, 05 Nov 2009 14:51:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5166</guid>
		<description>I&#039;m fascinated by the diverse range of views and opinions. Who&#039;s your &quot;go to&quot; guy?</description>
		<content:encoded><![CDATA[<p>I&#8217;m fascinated by the diverse range of views and opinions. Who&#8217;s your &#8220;go to&#8221; guy?</p>
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		<title>By: endalc</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5165</link>
		<dc:creator>endalc</dc:creator>
		<pubDate>Sat, 11 Jul 2009 10:20:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5165</guid>
		<description>.jest   you have several friends  . a week .you.get .meny laters . for freequent. penfreinds, read  .took by  freequent  lagouge and.supject. i thienk   beacsue . you are very likey. learn to them.tradetion.  costem . meny meny thiengs . .im  al so meber one  there .im learn .toooooo much to you . speicaly .i love. fellow .shew to  much  . comedeian short  drama. jest like  that . until  im fellow. to  has  this .your web  site</description>
		<content:encoded><![CDATA[<p>.jest   you have several friends  . a week .you.get .meny laters . for freequent. penfreinds, read  .took by  freequent  lagouge and.supject. i thienk   beacsue . you are very likey. learn to them.tradetion.  costem . meny meny thiengs . .im  al so meber one  there .im learn .toooooo much to you . speicaly .i love. fellow .shew to  much  . comedeian short  drama. jest like  that . until  im fellow. to  has  this .your web  site</p>
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		<title>By: Landing an Ethiopian Women : bernos.org™ &#124; African T-Shirts</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5164</link>
		<dc:creator>Landing an Ethiopian Women : bernos.org™ &#124; African T-Shirts</dc:creator>
		<pubDate>Tue, 16 Jun 2009 16:44:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5164</guid>
		<description>[...] At the end ‘Content is King,’ brings in the people. Magazine editors and web publishers knew this long time ago, and successful bloggers are making living. Of course, it’s a different world trying to compete in a niche market. [...]</description>
		<content:encoded><![CDATA[<p>[...] At the end ‘Content is King,’ brings in the people. Magazine editors and web publishers knew this long time ago, and successful bloggers are making living. Of course, it’s a different world trying to compete in a niche market. [...]</p>
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		<title>By: elline</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5163</link>
		<dc:creator>elline</dc:creator>
		<pubDate>Mon, 11 May 2009 05:06:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5163</guid>
		<description>i love your blog. it is a very intersting subject you choose. the reason i belive most people tend to stay with their own nich as you said is becuse the comfort level. as you know we ethiopian do not care about what is going on out of our on community and we tend to market to and compete with our own. i belive that comes from a luck of education within our community about the outside world.</description>
		<content:encoded><![CDATA[<p>i love your blog. it is a very intersting subject you choose. the reason i belive most people tend to stay with their own nich as you said is becuse the comfort level. as you know we ethiopian do not care about what is going on out of our on community and we tend to market to and compete with our own. i belive that comes from a luck of education within our community about the outside world.</p>
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		<title>By: Dimson Hastings</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5162</link>
		<dc:creator>Dimson Hastings</dc:creator>
		<pubDate>Thu, 06 Mar 2008 23:58:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5162</guid>
		<description>I concur with Austin. haha that statement is jokes.</description>
		<content:encoded><![CDATA[<p>I concur with Austin. haha that statement is jokes.</p>
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		<title>By: Austin</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5161</link>
		<dc:creator>Austin</dc:creator>
		<pubDate>Wed, 05 Dec 2007 06:17:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5161</guid>
		<description>This is a very interested read! I couldn&#039;t help but grin with this statement as well:

In the same manner, a breastfeeding blog will have more traffic than a news website for Ethiopians

Very good read.

Austin
http://www.findaniche.org</description>
		<content:encoded><![CDATA[<p>This is a very interested read! I couldn&#8217;t help but grin with this statement as well:</p>
<p>In the same manner, a breastfeeding blog will have more traffic than a news website for Ethiopians</p>
<p>Very good read.</p>
<p>Austin<br />
<a href="http://www.findaniche.org" rel="nofollow">http://www.findaniche.org</a></p>
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		<title>By: Sky</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5160</link>
		<dc:creator>Sky</dc:creator>
		<pubDate>Wed, 21 Nov 2007 19:58:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5160</guid>
		<description>Nice Business101 lesson Noli!!! Thanks.
I agree with Dinich and Wude. I was expecting your conclusion to say &quot;with that Bernos is going to......&quot; but a very good idea and business stratege at least for Bernos to expand to all African concepts.

&quot;are we going to do more specific concepts from different places in africa…or more general concepts that thouch everyone in africa…&quot;

Happy Thanksgiving every one!!!</description>
		<content:encoded><![CDATA[<p>Nice Business101 lesson Noli!!! Thanks.<br />
I agree with Dinich and Wude. I was expecting your conclusion to say &#8220;with that Bernos is going to&#8230;&#8230;&#8221; but a very good idea and business stratege at least for Bernos to expand to all African concepts.</p>
<p>&#8220;are we going to do more specific concepts from different places in africa…or more general concepts that thouch everyone in africa…&#8221;</p>
<p>Happy Thanksgiving every one!!!</p>
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		<title>By: Nolawi</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5159</link>
		<dc:creator>Nolawi</dc:creator>
		<pubDate>Wed, 21 Nov 2007 18:07:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5159</guid>
		<description>Well, for bernos its been part of the long term agenda to move out of the Ethiopian/ abesha market for a long time....

There are two variables here... one is just because the Product is Ethiopian it doesn&#039;t mean the market is ethiopia.. you see roughly 20-25 percent of our sales have gone outside that niche...

the other is if our concepts are more african  we would have a wider appeal.... and wider market...  and that brings us to be more postmoderm which is wider appeal would mean more general stuff.... in our case more african but general... not carrying super specific concepts like a mask from northwestern cameroon etc...  and being general has its own problems..

are we going to do more specific concepts from different places in africa...or more general concepts that thouch everyone in africa...

we are moving very slowly because we just don&#039;t have the work force to do these thing in the short term...  but this article was not to about bernos persay but things I was thinking about in general

----------------------------

I agree that both the customer and the business person has issues... but mostly its the customers fault because a service and or a product no matter how bad is only sustain by demand....

and no business is perfect....</description>
		<content:encoded><![CDATA[<p>Well, for bernos its been part of the long term agenda to move out of the Ethiopian/ abesha market for a long time&#8230;.</p>
<p>There are two variables here&#8230; one is just because the Product is Ethiopian it doesn&#8217;t mean the market is ethiopia.. you see roughly 20-25 percent of our sales have gone outside that niche&#8230;</p>
<p>the other is if our concepts are more african  we would have a wider appeal&#8230;. and wider market&#8230;  and that brings us to be more postmoderm which is wider appeal would mean more general stuff&#8230;. in our case more african but general&#8230; not carrying super specific concepts like a mask from northwestern cameroon etc&#8230;  and being general has its own problems..</p>
<p>are we going to do more specific concepts from different places in africa&#8230;or more general concepts that thouch everyone in africa&#8230;</p>
<p>we are moving very slowly because we just don&#8217;t have the work force to do these thing in the short term&#8230;  but this article was not to about bernos persay but things I was thinking about in general</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>I agree that both the customer and the business person has issues&#8230; but mostly its the customers fault because a service and or a product no matter how bad is only sustain by demand&#8230;.</p>
<p>and no business is perfect&#8230;.</p>
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		<title>By: Dinich</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5158</link>
		<dc:creator>Dinich</dc:creator>
		<pubDate>Wed, 21 Nov 2007 17:00:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5158</guid>
		<description>That is what I think unless Nol says otherwise....



&lt;blockquote&gt;Nol, so, is this article an indication of Bernos planning to widen its products’ grasp to a wider group of customers? Just wondering&lt;/blockquote&gt;

.</description>
		<content:encoded><![CDATA[<p>That is what I think unless Nol says otherwise&#8230;.</p>
<blockquote><p>Nol, so, is this article an indication of Bernos planning to widen its products’ grasp to a wider group of customers? Just wondering</p></blockquote>
<p>.</p>
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		<title>By: wudnesh</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5157</link>
		<dc:creator>wudnesh</dc:creator>
		<pubDate>Wed, 21 Nov 2007 14:22:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5157</guid>
		<description>well said Balbo! But I find that the habesha (owned)businesses serving a larger market usually provide top of the line service....it&#039;s when it comes to serving their own community the &#039;aweqkush naqkush&#039; surfaces.

Nol, so, is this article an indication of Bernos planning to widen its products&#039; grasp to a wider group of customers? Just wondering.</description>
		<content:encoded><![CDATA[<p>well said Balbo! But I find that the habesha (owned)businesses serving a larger market usually provide top of the line service&#8230;.it&#8217;s when it comes to serving their own community the &#8216;aweqkush naqkush&#8217; surfaces.</p>
<p>Nol, so, is this article an indication of Bernos planning to widen its products&#8217; grasp to a wider group of customers? Just wondering.</p>
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		<title>By: Balbo</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5156</link>
		<dc:creator>Balbo</dc:creator>
		<pubDate>Wed, 21 Nov 2007 01:49:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5156</guid>
		<description>Another great article Nolawi,

My problem with the habesha Business is not that they target a very niche market, its that they ignore the need to fulfill the demand of that small niche.....how many restaurants/ shops/ service business have you been taken for granted for, though we are the reason for their existence as a business, boy do they not understand the need to take care of us. i.e. the problems of service, professionalism etc.

I know we are not the best of customers neither &quot;Gulit mentality&quot; Nolawi

So unless they are able to satsfy the demand of a very small niche market, how will they be able to meet the demands and expectations of a larger market?</description>
		<content:encoded><![CDATA[<p>Another great article Nolawi,</p>
<p>My problem with the habesha Business is not that they target a very niche market, its that they ignore the need to fulfill the demand of that small niche&#8230;..how many restaurants/ shops/ service business have you been taken for granted for, though we are the reason for their existence as a business, boy do they not understand the need to take care of us. i.e. the problems of service, professionalism etc.</p>
<p>I know we are not the best of customers neither &#8220;Gulit mentality&#8221; Nolawi</p>
<p>So unless they are able to satsfy the demand of a very small niche market, how will they be able to meet the demands and expectations of a larger market?</p>
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		<title>By: ÜberMan</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5155</link>
		<dc:creator>ÜberMan</dc:creator>
		<pubDate>Wed, 21 Nov 2007 00:29:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5155</guid>
		<description>Thx Nolawi - Yet another great post. Unfortunately, we Ethiopians only seem to know how to COPY one another (One opens a restaurant - 10 more pop up). Nothing original develops in our community. Hope some take your advice to heart &amp; take the &quot;road less traveled by.&quot;

The U-Man!</description>
		<content:encoded><![CDATA[<p>Thx Nolawi &#8211; Yet another great post. Unfortunately, we Ethiopians only seem to know how to COPY one another (One opens a restaurant &#8211; 10 more pop up). Nothing original develops in our community. Hope some take your advice to heart &amp; take the &#8220;road less traveled by.&#8221;</p>
<p>The U-Man!</p>
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		<title>By: masinkomelody</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5154</link>
		<dc:creator>masinkomelody</dc:creator>
		<pubDate>Sat, 17 Nov 2007 20:03:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5154</guid>
		<description>Great post Nol.

&lt;blockquote&gt;The question everyone should ask is if there is sufficient demand for the product or service.&lt;/blockquote&gt;

I certainly agree. I once had a debate with an instructor on whether the first step in conducting a business research should be to find out how much it would cost to produce the product or whether you have demand for it. She was inclined towards the former, whereas for me it made much more sense to find out if there is demand for your product first. Why would i waste time gathering information on production costs before i determine if people are interested in what i have to offer? Of course, once it is established that there actually is demand, then research can be conducted on price levels that correspond to increasing or decreasing sales.</description>
		<content:encoded><![CDATA[<p>Great post Nol.</p>
<blockquote><p>The question everyone should ask is if there is sufficient demand for the product or service.</p></blockquote>
<p>I certainly agree. I once had a debate with an instructor on whether the first step in conducting a business research should be to find out how much it would cost to produce the product or whether you have demand for it. She was inclined towards the former, whereas for me it made much more sense to find out if there is demand for your product first. Why would i waste time gathering information on production costs before i determine if people are interested in what i have to offer? Of course, once it is established that there actually is demand, then research can be conducted on price levels that correspond to increasing or decreasing sales.</p>
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		<title>By: Baheilu</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5153</link>
		<dc:creator>Baheilu</dc:creator>
		<pubDate>Sat, 17 Nov 2007 01:17:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5153</guid>
		<description>It is very good, thanks.</description>
		<content:encoded><![CDATA[<p>It is very good, thanks.</p>
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		<title>By: justme</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5152</link>
		<dc:creator>justme</dc:creator>
		<pubDate>Fri, 16 Nov 2007 21:11:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5152</guid>
		<description>&quot;Think about  starting a website in your professinal field before starting one on the country you are from&quot;

ohh how many of us got this statement..so true!true
everything start from small....and then will grow!!</description>
		<content:encoded><![CDATA[<p>&#8220;Think about  starting a website in your professinal field before starting one on the country you are from&#8221;</p>
<p>ohh how many of us got this statement..so true!true<br />
everything start from small&#8230;.and then will grow!!</p>
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		<title>By: toothpick</title>
		<link>http://www.bernos.com/blog/2007/11/16/the-niche-suicide/comment-page-1/#comment-5151</link>
		<dc:creator>toothpick</dc:creator>
		<pubDate>Fri, 16 Nov 2007 19:28:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.bernos.com/blog/2007/11/16/the-niche-suicide/#comment-5151</guid>
		<description>&lt;blockquote&gt;In the same manner, a breastfeeding blog will have more traffic than a news website for Ethiopians &lt;/blockquote&gt;

LOL. I love this.</description>
		<content:encoded><![CDATA[<blockquote><p>In the same manner, a breastfeeding blog will have more traffic than a news website for Ethiopians </p></blockquote>
<p>LOL. I love this.</p>
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