Archive for 2006



Love at 1st Sight?-II 72 Comments

This article is a follow-up from I When I arrived at home that afternoon, I immediately jumped in the shower and soaked myself with cold water for almost 20 minutes. Though I had been shook up and very disturbed with the coincidence that took place just a few hours ago, I couldn't help but to [...]

Party Promo Guru's! 98 Comments

Marketing to the Ethiopian community is tricky. So tricky infact that only few businesses survive a prolonged period of time. Ethiopian Restaurants have distinctive marketing techniques that have worked for them. The successful ones use specific methodology to sustain their businesses. Dukem Restaurant uses extreme advertising. I have heard that about 2% of the annual [...]

Starsucks to Xfam 31 Comments

"Simply say a small prayer for the person who sent you this; Father, God bless this person in whatever it is that you know he or she may need this day!’ Then send it on to ten other people! Within hours ten people have prayed for you, and you caused a multitude of people to pray [...]

Love at 1st Sight? 108 Comments

After 10 years of living in the United States, I returned to Addis Ababa to be the best man on my best friend's (Girma's) wedding, but only to find out there were missing things and things that mattered the most and weighed heavily on my democratized soul. Addis Ababa had changed quite a bit since [...]

Bernos New T-shirts 80 Comments

Mekonentoch and Woyzazertoch! It is with great pleasure we announce our new collection of three new T-shirts on Bernos. A lot of work went on the making; from design to production to presentation. The three new designs are Ethiopian-Alien on gold American Apparel T-shirt, I Dream In Amarigna on baby blue American Apparel T-shirt & [...]